Our values

The Ma and the Aida

“Ma is defined as an interval. A time, a space that opens between one thing and another. Ma is both what separates one thing from another and what unites them. It then becomes aida, the in-between. Aida is that point of contact that creates the link.”

Ma and Aida, Possibilities of Japanese Thought and Culture

by Sakaé Murakami-Giroux, Masakatsu Fujita, Virginie Fermaud

Aïdama is about feeling good in your clothes, allowing you to face the world with confidence and positivity. It’s about being free to be who you are regardless of our gender, age, or body type.

In addition, the combination of oversized design and modularity allows for a different look on each body.

It is by adding volume, breaking up proportions and deconstructing the silhouette that Aïdama offers functional and modular pieces that adapt to the greatest number of people.

Each piece is free from the dimensions of the body it dresses, thus tending to erase its shapes. The search for versatility in the construction of the garment guarantees a unisex but also one-size-fits-all wardrobe.

OVERSIZE

The cuts are loose, very loose, so you can move freely and comfortably. By adding volume, breaking up proportions, and deconstructing the silhouette our designs offer functionality and flexibility.

The search for versatility in the construction of the garment guarantees a unisex and one-size-fits-all design.

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Each garment has been thought out and designed to fit as many people as possible.

Clever adjustable design elements allow every garment to fit everyone from XS to XXL.

MADE IN FRANCE

Designing and producing all of our clothes in Paris allows for reduced environmental impact, real human connections with our tailors and suppliers, and an uncompromising production quality.

UPCYCLING & LIMITED PRODUCTION

Our goal is to up cycle dead stock fabrics to combat waste and contribute to a more circular economy. Each piece is produced from rolls discarded from major fashion brands, and production numbers are limited to the quantity of fabric available. Each piece is a hand numbered limited edition.

"ARTIST / CRAFTSMAN" CAPSULE COLLECTION

Our goal is to always offer you something special. Each capsule allows us to work with new materials, shapes, and more. They also afford us opportunities to collaborate with and showcase artists and artisans in our community.